Clayhouse offers cost-effective interior design concepts that are carefully selected to create a fun and nurturing environment where kids can thrive and develop.
The owner had recently launched her own brand and was ready to create the visual identity and online presence. Wanting a brand that avoided the child like aesthetic other interior design studios often opt for, Clayhouse wanted a elegant and sophisticated look and feel which would target the parents oppose to their children.
The logo uses a display typeface (Sonder) to to give the word mark a more unique look while keeping the clean feeling, with the typeface being having serifs adding to the elegant look. The droplet, an element the client wanted to include, was added to the bowl of the letter C. The colour palate uses a combination of browns and off whites, giving the brand a mature look reflecting the older audience.