RMJ are a brand who help people recycle their trash and scrap by providing bags and containers which they would collect and recycle at their facilities. The Brand wanted a more bold and modern brand refresh which would also be reflected in their website.
The logo mark simplifies the full name, Remove My Junk, the just the first letter R. Relating to both the first letter of the brand name and the first letter of the recycling, The mark uses a bold, clean typeface to match the tone of voice the brand wants to reflect. the "R" is made from an arrow which relates the the cycle and icons which people recognise as recycling. The colours also relate to the idea of recycling, using two different shades of green as well as being similar to the brand owners other business which also use greens.
